If your business has considered starting up a search engine optimization (SEO) campaign, chances are, you have heard of the term “web citations.” BizVizable, a top SEO company, can help your business increase its online visibility by developing strategies to increase its web citations.
What are Web Citations?
When you think of the word “citation,” a speeding ticket may immediately come to your mind. Web citations, however, are a good thing. In a simple sense, web citations are created whenever someone mentions your company on their website. You can also think of a web citation as a “shout out,” or a reference to your business. Mentioning your company’s name may help to increase your online visibility. However, that visibility will be increased even more if your company’s name is accompanied by a phone number, address or other information that tells search engines who you are. All other things being equal, web citations allow your company’s website to be ranked higher on search engines.
You can increase your company’s web citations in several ways. One of the best is by sponsoring charities that list sponsors on their websites. You can also create business partnerships and have your company’s information listed on other companies’ sites. An SEO company such as BizVizable can help create other strategies for increasing your company’s web citations.
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Source: Forbes, “Simple SEO Tips For Small Businesses: Local Citations,” Joshua Steimle, November 7, 2013